Feb 5, 2018
A Vietnamese business tycoon is making billions by running an airline that has air hostess dressed in two-piece bikinis.
Call it a new marketing gimmick, but VietJet Air has managed to capture more than 30 percent of the market share by pulling off this antic.
VietJet Air, which is Vietnam’s only privately owned airline has not only managed to attract profits but also a lot of criticism for its unique and innovative marketing stunt.
Hot and young flight attendants clad in bikinis greet passengers heading to beach destinations on inaugural flights. On certain routes, the air hostesses also put up in-flight performances.
Nguyen Thi Phuong Thao, the CEO of the airline has already made a fortune for herself with this non-conventional marketing strategy which has left the competition stumped and stunned. She is soon set to become Vietnam’s first female billionaire.
With the airline all set to go public soon, 45-year old Thao is expected to earn US$ 1.37 billion. She is happy associating with the airline and its bikini image and says that if it makes the passengers happy, the airline has no with it.
