Jan 12, 2018
Women flocked to Le Mall in Jeddah on Thursday to check out the kingdom’s first car exhibition aimed at women.
In the mall’s showroom as women posed for photos and selfies in front of the cars. Women ride and touch the string of car in exhibition .
In a decree issued in September, King Salman ordered by June an end to the ban on women drivers, a conservative tradition that has limited women’s mobility and been seen by rights activists as an emblem of their suppression.
Crown Prince Mohammed bin Salman, 32, is the face of that change. Many young Saudis regard his recent ascent to power as proof their generation is taking a central place in running a country whose patriarchal traditions have for decades made power the province of the old and blocked women’s progress.
The exhibition focused on fuel-efficient cars and provided a team of saleswomen to help their new customer base. The showroom carried signs emblazoned with the slogan “Drive and Shop”, a play on words in Arabic, using the female form of the verbs.
“It is known that women are the largest section who shop in malls,” said Sharifa Mohammad, the heads the exhibition’s saleswomen. “This whole mall is run by women anyway. All the cashiers are women. Everyone in the restaurants are women.”
Source: Middle East Monitor
