Mar 11, 2018
The popular Pakistani fashion brand Sana Safinaz is facing heavy criticism at home, after a photoshoot abroad.
The brand launched its summer collection on March 10, featuring Sana Safinaz models posing with members of the Maasai tribe in Kenya.
Critics say the brand used the tribesmen as props instead of having the models interact with them in a genuine way.
Many took offence to photos showing Maasai men holding umbrellas for the models.
READ MORE
Pakistan’s transgender community takes another step forward
“As a potential customer who does purchase Pakistani clothes online, when I see that, I see that the native man is of a lesser value than the model,” Sosun Mubbashar, a rights activist, told Al Jazeera.
“There should be no need to exploit the people and culture of the land,” Mubbashar added.
